Campaign URL Builder: Track & Optimize Your Marketing Campaigns

Easily create custom, trackable URLs for all your marketing campaigns. Monitor performance with Google Analytics and other platforms. Free and easy to use.

Website URL * Campaign ID Campaign Source * Campaign Medium * Campaign Name * Campaign Term Campaign Content

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The following table provides detailed information and examples for each campaign parameter:

Parameter	Required	Example	Description
Campaign ID utm_id	No	abc.123	Used to identify which ads campaign this referral references. Use utm_id to identify a specific ads campaign.
Campaign Source utm_source	Yes	google	Use utm_source to identify a search engine, newsletter name, or other source.
Campaign Medium utm_medium	Yes	cpc	Use utm_medium to identify a medium such as email or cost-per-click.
Campaign Name utm_campaign	No	spring_sale	Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Campaign Term utm_term	No	running+shoes	Used for paid search. Use utm_term to note the keywords for this ad.
Campaign Content utm_content	No	logolink	Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.

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